The Shipping News, 2/3/10
Last week, I had a lively conversation with fellow manga-blogger Kristin (Comic Attack!, Girl G33K) about where, exactly, I get the information for my weekly shipping list. She noticed some differences between my list and ComiXology’s, and suggested that it might be interesting to do a compare-and-contrast, given the rather pronounced differences between my list and theirs. So instead of my usual exhortations to buy books that I like — call it enlightened self interest, as I hate falling in love with series that get canceled mid-run — I thought I’d use this week’s column to explore the most vexing thing about a “shipping news” feature: figuring out what, exactly, will be arriving at a (comic) book store near you.
For as long as I’ve been writing about manga, I’ve relied on Midtown Comics’ website for information about new arrivals. Some of my reasons were personal: when I lived in Manhattan, I was a regular customer; I also knew the webmaster through my work at PopCultureShock. (Hi, Jon!) Some of my reasons were practical: Midtown Comics updates its website on Thursdays, well in advance of many sites; Midtown orders just about everything, from Man’s Best Friend to Monster; and Midtown’s list reflects what will actually be on the shelves, as opposed to what’s supposed to be there. More importantly, I know that even a manga fan who lives in the bleakest corner of Alaska can buy these books, as Midtown has a robust and reliable online business.
A quick glance at Diamond’s website — and, by extension, the numerous comic blogs that rely on Diamond for information about new arrivals — reveals one of the reasons that compiling an accurate shipping list is so fiendishly hard: there are small but subtle variations between what Diamond says is shipping and what retailers anticipate stocking. Diamond, for example, doesn’t list Biomega (VIZ) as one of this week’s new titles, but Midtown does. Comicopia, my local shop of choice these days, had a full complement of VIZ titles last week; their new arrival list for this week includes a handful of titles from VIZ’s Shonen Sunday imprint that aren’t showing up on either the Diamond or Midtown lists.
Here’s a side-by-side comparison of Diamond’s February 3rd shipping list with the new arrival lists for Comicopia and Midtown Comics:
| Diamond (2/3) | Midtown Comics (2/3) | Comicopia (2/3) |
|---|---|---|
| Baby & Me 18 | Baby & Me 18 | |
| Beast Master 2 | Beast Master 2 | |
| Berserk 33 | Berserk 33 | Berserk 33 |
| Biomega 1 | ||
| Black Bird 3 | Black Bird 3 | |
| B.O.D.Y. 8 | B.O.D.Y. 8 | |
| Crown of Love 1 | Crown of Love 1 | |
| Dance in Vampire Bund 6 | ||
| Dinosaur King 1 | ||
| D-Gray Man 16 | ||
| Eyeshield 21 30 | Eyeshield 21 30 | |
| Happy Happy Clover 4 | Happy Happy Clover 4 | |
| High School Debut 13 | High School Debut 13 | |
| Hikaru no Go 18 | Hikaru no Go 18 | |
| Hoshin Engi 17 | Hoshin Engi 17 | |
| Ikigami 4 | ||
| InuYasha 45 | ||
| InuYasha VIZBIG 2 | ||
| Jormungard 2 | ||
| Kaze Hikaru 16 | Kaze Hikaru 16 | |
| Kekkaishi 20 | ||
| Kimi ni Todoke 3 | ||
| Knights of the Zodiac 28 | Knights of the Zodiac 28 | |
| Legend of Zelda 9 | Legend of Zelda 9 | |
| Little Butterfly | Little Butterfly | |
| Lucky Star 4 | Lucky Star 4 | |
| Magic Touch 6 | Magic Touch 6 | |
| Muhyo & Roji’s Bureau 15 | Muhyo & Roji’s Bureau 15 | |
| Naruto 47 | Naruto 47 | |
| Nora: Last Chronicle 9 | Nora: Last Chronicle 9 | |
| One Piece 29 | One Piece 29 | |
| One Piece 30 | ||
| One Piece 31 | One Piece 31 | |
| One Piece 32 | ||
| One Piece 33 | One Piece 33 | |
| Otomen 5 | Otomen 5 | |
| Pokemon Adventures 5 | Pokemon Adventures 5 | |
| Record of Fallen Vampire 8 | Record of Fallen Vampire 8 | |
| Reversible 1 | Reversible 1 | |
| Shaman Warrior 9 | Shaman Warrior 9 | Shaman Warrior 9 |
| Slam Dunk 8 | Slam Dunk 8 | |
| Ultimo 1 | Ultimo 1 | |
| Vampire Knight 9 | Vampire Knight 9 | |
| Vampire’s Portrait 2 | Vampire’s Portrait 2 | |
| Waq Waq 3 | Waq Waq 3 | |
| Yu-Gi-Oh R 3 | Yu-Gi-Oh R 3 |
xx
A few things to bear in mind while pondering the differences among these lists. First, Diamond may have a monopoly on floppy distribution, but retailers can obtain manga through other sources such as Baker & Taylor as well. Second, Diamond’s decision to impose minimum orders has forced some companies to find alternate distribution channels for their books; hence, they won’t show up on Diamond’s list. And third, many stores don’t order every available manga title. I selected Comicopia and Midtown Comics in part because both retailers make a conscious effort to offer a wide selection of titles.
Trying to figure out what will be at other types of retail outlets — Amazon, Barnes & Noble, Borders — makes the process of compiling an accurate lists even more challenging. (As Kris notes in the comments below, they, too, are getting their books through a variety of distributors.) I briefly entertained the idea of cross-checking my shipping list against Amazon and Barnes & Noble’s websites before realizing that neither had a readily discernible practice vis-a-vis street dates. Books are often available through such outlets days or even weeks before they show up in comic shops. Biomega, for example, has been sitting on the shelf at my local Barnes & Noble since late January. (I know because I bought a copy there.)
The exercise of comparing all these sources brings me full circle to Midtown Comics’ website. Whatever the limitations of using Midtown as my source, it has the advantage of falling somewhere between online availability via Amazon and in-store availability via Diamond. It covers the full spectrum of manga from mainstream shonen to hardcore yaoi. And — let’s face it — it’s convenient. Going forward, however, I’m going to supplement my shipping list with links to other lists around the web. If you have any further suggestions about making this column more useful or transparent, let me know!
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First, thanks for some links.
Second, Diamond is not the only distributor. I’m fairly certain book stores like Barnes and Noble don’t order from Diamond, for example.
MY local comic shop ONLY orders through Diamond. Diamond has a pretty big strangle hold on small comic shops specifically, but on comic store distribution in general. And if I’m not mistaken, they have a distribution monopoly on Marvel and DC titles.
Diamond’s minimal order discourages smaller companies from listing some titles (as far as I know, because I never saw it while combing through there myself, Yen Press’s Black Butler was never listed). And if the first volume doesn’t meet the minimal order, they won’t list subsequent issues (like Sarasah). Recently they stated that at least they will ship out initial volumes even if the order isn’t met, to honor orders, but still won’t carry future volumes.
And, I’m sorry. I didn’t mean to imply that you should totally change what you used. Just that it might be helpful to do some comparisons.
Regardless…if Diamond was a person, I would want to punch it in the face, I think.
I didn’t take your comments as a put-down, Kris — I saw this as an interesting challenge! Yes, Diamond does have a very strong influence on what small comic shops purchase, though retail outlets with a more manga-oriented focus (such as the two stores I list above) are obviously relying on other sources such as Baker & Taylor to obtain books from companies like Viz, Del Rey, and Yen Press.
I’m lucky in that I have a number of places I can go to buy manga. There are definitely comic shops in my area that have little to no interest in stocking manga, and it shows: their selection is confined primarily to Dark Horse, CMX, and Viz titles, with a smattering of other publishers’ materials.
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The comic store I used to work at, which was a local chain in the DFW area (they had around 8 stores or so scattered throughout the metroplex), had a decent selection of manga. But certainly I don’t recall seeing much, if anything, from publishers like DMP or Yen Press. And, as I think I mentioned this before, it’s because the people working at the stores and ordering from the office didn’t know a lot about manga. So it’s all Tokyopop, Viz, CMX (though, less of that), Dark Horse…. Some Vertical I think, because they sometimes had some Tezuka on the shelf.
I don’t know where exactly they got their information from that helped them decide what to order. There was an element of…each month employees had to go through Previews and suggest 5 things the store should order. I know for a fact I’m the only person in my store (of 4 employees) who knew enough about manga to be making suggestions. And across the other stores, I don’t think there were many more. Not even everything I read was regularly ordered, so I took to pre-ordering everything.
And, as I think I mentioned before, at the store I now shop at, I’m about the only person who buys manga there. So they don’t order much new manga; most of what’s there are older titles that don’t move. It’s not so much that they have no interest stocking it; it just won’t sell there. It’s near a (high?) school, so you would think it would…. But the kids that come in there just look, and rarely buy.
So there are so many factors. You’re lucky you lived near a comic shop that regularly ordered a lot of different manga. The Barnes and Noble across the street had a better selection than the store I worked at.
Even though we try to carry a full line of manga, there are a few that we’ve stopped ordering, which Midtown still does, like Baby & Me, Knights of the Zodiac and Muhyo & Roji. So even though Midtown will always have a more comprehensive list than us, it wouldn’t hurt to update our website on Thursday!
Another problem with Diamond’s system is that they’re no longer soliciting every manga title from a publisher. When I noticed that Diamond stopped soliciting much of the Yen Press manhwa, I shifted all my Yen Press advance orders to Baker & Taylor, because I didn’t want to keep track of which titles I’m ordering from which distributor.
That’s not to say that Baker & Taylor is easy to work with either. They’re very inconsistent in how they list titles that are part of a series, which is a real problem when ordering manga. For example, this is how One Piece vols 29-33 are listed:
ONE PIECE 29 SKYPIEA SHONEN JUMP MANGA EDITION
1 PIECE 30 SKYPIEA
ONE PIECE 31 SHONEN JUMP MANGA EDITION
1 PIECE 32
1 PIECE 33
Argh! And we received only four of the five books last week, inexplicably missing 32, which we did order.
Thanks for the retailer’s perspective, Matt! I wondered why Midtown’s shipping list didn’t include volumes 30 and 32 of One Piece, and now I have a better understanding of why that might be so.